Website costs a fraction of what you would pay for conventional advertising through News paper. If you want to take a full page advertisement in a newspaper then it costs more and it's still all in black and white. Sure in some papers you can have color but that will really cost you a lot.Through web page you can have that self same advertisement for a lot less money and its there all the time. It doesn't go away with the next issue of the newspaper, consigned to the garbage.

With more space in website you can tell everyone in detail about the products and services that you offer, you can have a series of linked pages that make it easy for customers to find exactly what they want and hope that customer's eye will catch on the product that he or she is interested in.

Color always attracts, and you can use photographs to show pictures of your business, products or anything that you want. Web Site visitors like to see the products and services that are on offer and your sales will increase if they know what they are getting beforehand.

Unlike newspaper the web page is there all the time, 24 hours a day and 7 days a week. You can reach your customers and potential customers at any time of their choosing. You don't have to worry that they missed the issue of the newspaper with your advertisement in it, or your radio or TV commercial, it's there any time they want it. If the desire to buy something comes upon them they can just go straight to their computer and find you now. With a web page you are there to fill their need and capture the market when the thought inspires them.

In newspaper you have restriction in providing the information but in web page there is no limit for your ideas. You are not limited by space and can give as much information as you like. You could:

Do you have customers calling you and asking for the same information time and time again? If you do, you might even have to hire someone just to deal with these calls and give out this information. If you are mailing out information you have to pay for printing and mailing. It takes time and money.

If you provide this information in web page people check their required information in online itself. You could save money as well as time.

Offering a good well designed informative web site will reach the people in gorgeous way. They can find the information that they want when they want it. A well designed web site can increase your customer appreciation and build your business faster and more effectively than any other form of advertising.

Many office workers now have access to the internet from their desks so they can look up your site at work, while they can't read a newspaper. You will be reaching a whole new set of people as well as those that you reach now using your normal advertising methods. A good web site will promote business and new customers are always welcome in any business.

Regarding any information about the product or how to use a product perhaps, we can create a section on web page where customers can find all the information in website itself. It builds better customer relations and saves you time and money at the same time.

With a newspaper advertisement to get a discounted rate you have to run the same advertisement all the time. Otherwise you need to run a series. With a web page you can change the content at any time you want to reflect new products or services, advertise a sale, show a new menu for your restaurant anything, and still for much less than that newspaper add.

Advertising in the local newspaper, it will cost you a bit. Advertise in the State wide newspaper it will cost you a bundle. Still the people who see your advertisement are limited to the people who have access to that newspaper. Maybe that is enough for you but why settle for the small stuff when you can have the world. Yes, a web site.

You don't just have access to the people in your area; you have access to everyone in the country, oops!! Everyone in the world!

You can add your web address to your business cards, advertisements, package cover, sales cards, letters, in the window of your store. It shows people you are serious about your business and your prestige increases. People are beginning to expect businesses to have web pages.

One of the first places many people look for information about you your products or services these days is on the internet. Not the Yellow pages, not the newspaper, but the internet. A 1997 study by International Data corp. showed that over 50.2 MILLION people used the internet that year, and this figure is expected to rise to 175 MILLION by the year 2000!!!.Only when they can't find you there do they turn to older more conventional methods.