Marketing strategy and planning

Understand your market, your offer, your customers and your competitors before you spend money promoting your business.

Sales promotions and discounts

A sales promotion can help drive immediate income. You can use sales promotions across the customer lifecycle - from attracting new customers to keeping existing customers loyal.

Role of sales promotions

Ways to advertise your business

Advertising is an effective way to communicate with your audience about your products and services. It is a paid form of promotion, so it needs to deliver meaningful, clear results.

Role of advertising - Reach your audience through targeted media channels , Communicate with potential customers on a large scale.

Benefits of advertising - Advertising can help you achieve your marketing objectives. It's a powerful and effective way for your business to get noticed , be understood , stimulate action , achieve an outcome.

      Using direct marketing

Direct marketing enables you to communicate directly with individuals, rather than the mass market. This highly targeted and personalised approach can help grow your business in a cost-effective way.