Planning and conducting market and customer research

Conducting market and customer research gives you insight and data on local and global market trends that will help you make decisions when starting or growing a business.

Market research is a broad term covering:

When you should do market or customer research

When developing and changing aspects of your business, including offerings to customers, it's important to do thorough research to have confidence in the actions you're taking, including research into:

There are several methods you can use to do research, including:

Market research kit

The market research kit is a 3-stage process to guide you through conducting research and compiling data so you can better understand the market you want to operate in.

Stage 1 - Find economic profiles for your region or area

Stage 2 - Find a community profile for your region or area

Stage 3 - Research competitors and suppliers

Becoming a customer-focused business

By better identifying and understanding your customers, you can create exceptional products and services that keep them coming back. You'll also be able to effectively market your business across every stage of the customer lifecycle.