Conducting market and customer research gives you insight and data on local and global market trends that will help you make decisions when starting or growing a business.
When developing and changing aspects of your business, including offerings to customers, it's important to do thorough research to have confidence in the actions you're taking, including research into:
The market research kit is a 3-stage process to guide you through conducting research and compiling data so you can better understand the market you want to operate in.
Stage 1 - Find economic profiles for your region or area
Stage 2 - Find a community profile for your region or area
Stage 3 - Research competitors and suppliers
By better identifying and understanding your customers, you can create exceptional products and services that keep them coming back. You'll also be able to effectively market your business across every stage of the customer lifecycle.
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